Forrester Says Leisure Travel Brand Loyalty Disappearing Rapidly
Posted on March 27, 2009 by sonicmind
Forrester Research released a study recently saying that brand loyalty among online leisure travelers is disappearing rapidly. In 2006, 31 percent of online leisure travelers considered themselves brand loyal, but that’s now down to 25 percent. What is going on here?
Some of the reasons are to be expected. People are saying that the products are [...]
