Posts Tagged Branding…

Forrester Says Leisure Travel Brand Loyalty Disappearing Rapidly

Posted on March 27, 2009 by sonicmind

Forrester Research released a study recently saying that brand loyalty among online leisure travelers is disappearing rapidly. In 2006, 31 percent of online leisure travelers considered themselves brand loyal, but that’s now down to 25 percent. What is going on here?
Some of the reasons are to be expected. People are saying that the products are [...]

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Starwood to Start Think Tank

Posted on March 27, 2009 by sonicmind

Starwood Hotels & Resorts Worldwide announced today it would move its luxury brands to Soho and create a “design, branding and retail think tank.” That means teams from W Hotels, Le Méridien, St. Regis and The Luxury Collection will join forces with Starwood’s Bliss and Remède Spa to come up with ways to wrench money from consumers during [...]

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